American Crew Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. 100ml. Made in USA. For all hair types. Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair. Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.