From New York Times and USA Today bestselling author Celia Kyle comes the ultimate beginner's guide to identifying your target market. Don't build your author empire on chance! Craft a solid career foundation with a rabid audience of eager fans. Learn to find readers who will help turn writing into your full-time career. Let this book teach you how to identify passionate readers, find them, and ultimately keep them coming back for more, book after book. Use this book to… Research your competitors. Learn the importance of demographic, geographic & psychographic data. Explore the top methods of reader research. Create a target reader profile. Find your readers online. Put your new knowledge to use and sell to your readers.