Whether you are just starting out or have an established business, this resource provides the best marketing strategies for promoting your program and filling it to capacity - even during tough economic times. This second edition of Family Child Care Marketing Guide includes information to help you * Identify and communicate the benefits of your program to prospective, current, and former clients * Market your business using low-cost promotions, the Internet, and social media * Network with professional organization and agencies * Determine what rates you should charge * Resolve common marketing issues and evaluate your marketing plan This guide also contains checklists, worksheets, and forms to complement your marketing plan.