If you think all eyeshadows are the same, then you clearly haven’t tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety texture and delivers rich, decadent color and long-lasting, crease-free wear. The best part? With an INSANE range of shades in every texture imaginable (really!), there’s something for everyone. Every velvety shade of Eyeshadow features Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn’t fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Ever had trouble blending a black or purple shade? How about a matte? Not with Urban Decay. Every shade glides on, blends easily and stays put. Choose from an insane range of shades and five different finishes: • Shimmer (S) = Luminous sheen, no glitter • Duotone (D) = Flashes two different colors, no glitter • Matte (M) = Free of sheen, shimmer or glitter • Satin (SA) = Almost matte: a hint of sheen, no glitter • Sparkle (SP) = Any texture that includes glitter Even the presentation is luxe. Inspired by NYC subway tokens, Urban Decay’s gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy…no melting, magnets or breakage.)