The Most Precious Currency We Have Is Not Counted In Dollars But Seconds The time we spend is gone forever... but who actually dictates how we spend it? Our minds are bombarded by millions of messages that shape our views and actions about everything from food to fashion, water to wars, pollution to profits, education to career, gender equality to work-life balance... Escape Your Illusions is based on more than two decades of the author's experience in creating marketing communications for businesses ranging from four-person startups to Fortune 100 companies. Using age-old stories as well as modern anecdotes, he reveals the illusions behind 20 common aspects of our lives. Bringing in a deliberate awareness of these illusions can instantly transform the way we think, act, and live. Use the ideas in this book to start living a life that's richer and more fulfilling right now.