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Coles Entreprecariat: Everyone Is an Entrepreneur. Nobody Is Safe. at Village Green Shopping Centre in Vernon, BC
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An expanded edition of the treatise on production anxiety’s central role in contemporary work This critically acclaimed disquisition describes the reality surrounding the so-called “self-entrepreneurs”: anyone who is pushed to develop an entrepreneurial mentality in order to stave off the growing precariousness that affects the professional, economic and existential spheres. Entreprecariat features a rich selection of images that chart the spread of entrepreneurial propaganda. By subverting the language of branding, the book’s design and structure speak both to free enterprise enthusiasts and to innovation skeptics. This expanded edition, featuring a new foreword by Lorusso as well as a fresh cover, is a needed update for a time when precarity has become ubiquitous and entrepreneurialism has gone berserk.
Silvio Lorusso is an Italian writer, artist and designer based in Lisbon, Portugal. He published Entreprecariat (Onomatopee) in 2019 and What Design Can’t Do (Set Margins’) in 2023.
An expanded edition of the treatise on production anxiety’s central role in contemporary work This critically acclaimed disquisition describes the reality surrounding the so-called “self-entrepreneurs”: anyone who is pushed to develop an entrepreneurial mentality in order to stave off the growing precariousness that affects the professional, economic and existential spheres. Entreprecariat features a rich selection of images that chart the spread of entrepreneurial propaganda. By subverting the language of branding, the book’s design and structure speak both to free enterprise enthusiasts and to innovation skeptics. This expanded edition, featuring a new foreword by Lorusso as well as a fresh cover, is a needed update for a time when precarity has become ubiquitous and entrepreneurialism has gone berserk.
Silvio Lorusso is an Italian writer, artist and designer based in Lisbon, Portugal. He published Entreprecariat (Onomatopee) in 2019 and What Design Can’t Do (Set Margins’) in 2023.
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