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Einsatz von Customer Relationship Management-Systemen by Heiko Müller, Paperback | Indigo Chapters
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Coles
Einsatz von Customer Relationship Management-Systemen by Heiko Müller, Paperback | Indigo Chapters
From Heiko Müller
Current price: $129.95
Coles
Einsatz von Customer Relationship Management-Systemen by Heiko Müller, Paperback | Indigo Chapters
From Heiko Müller
Current price: $129.95
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Size: 25.4 x 210 x 1
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Heiko D. Müller untersucht folgende Themen: in der Praxis vorherrschende Gestaltungsformen von CRM-Aktivitäten; Auswirkungen von Umweltvariablen, Unternehmensressourcen und Kundenstrukturen auf die Gestaltung von CRM-Prozessen; Einfluss des Ausmaßes dieser CRM-Aktivitäten auf den Markt- und Unternehmenserfolg. | Einsatz von Customer Relationship Management-Systemen by Heiko Müller, Paperback | Indigo Chapters
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