In a fast-changing world, brimming with social and economic uncertainty, financial information plays a vital role in the life of an organizationand does so with two sets of eyes. One set looks back to see what hashappened. This is the accounting function, which is simply about therecording of events and the production of the financial reports that satisfythe stewardship responsibility of management. The other set looks forwardto determine the most appropriate strategic direction for an organization, guiding managerial actions, motivating behaviors, and creatingand supporting the cultural values necessary to achieve an organization'sstrategic objectives. This book is all about the second set of eyes, whichare the lenses of financial management, that help organizations plot theirways through an environment filled with opportunities and dangers. For students and aspiring managers, as well as those who already havemanagement responsibilities, this book provides an insight, through theeyes of the characters of a start-up company, of some of the ideas andmodels that help to identify the possible strategies capable of maximizingan organization's value, which is the same as making the owners aswealthy as possible, to determine how to finance the organization inthe most proper way, to allocate the collected capital in the most effectiveway, to monitor the implementation of the chosen strategy to seewhether it is meeting the planned objectives, and to reasonably decide onthe reinvestment and distribution of profits. | Effective Financial Management by Geoff Turner, Paperback | Indigo Chapters