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Coles Ecological Perception Research, Visual Communication, and Aesthetics at Village Green Shopping Centre in Vernon, BC
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This book tries to apply James J. Gibson's ecological approach to picture perception to questions of visual communication and aesthetics; it provides examples from architecture, industrial design and the arts, to testify the feasibility of this application. Additional theoretical analyses, partly based on cross-cultural and clinical research, help supplement Gibson's basic conjecture, that picture perception is essentially based on invariants of optical structure, rather than interpretation.
This book tries to apply James J. Gibson's ecological approach to picture perception to questions of visual communication and aesthetics; it provides examples from architecture, industrial design and the arts, to testify the feasibility of this application. Additional theoretical analyses, partly based on cross-cultural and clinical research, help supplement Gibson's basic conjecture, that picture perception is essentially based on invariants of optical structure, rather than interpretation.
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