Navigating the intricate world of foreign markets, optimizing resources, and solving all theoretical and practical challenges – how can it be done? In his invaluable “logbook,” Mario Figlioli unveils the real opportunities ofered by internationalizing businesses, unraveling the mysteries, secrets, and falsehoods of globalized capitalist markets. Drawing from his precious hands-on experience, backed by studies and field expertise, Figlioli provides a gateway for those eager to closely acquaint themselves with the true face of the foreign market. “Dubai: The Big Fake? Yes, without the proper preparation", this non-academic essay presents illuminating solutions on how to tackle dynamics and unforeseen circumstances related to internationalizing one's enterprise and expanding its profitability. Presented in a captivating and accessible style, the detailed account offers precise guidelines for understanding the phenomenon of globalization while not neglecting the crucial “step by step” process required to enter and, most importantly, thrive in the continuously expanding international market. This precious and comprehensive guide, authored by an entrepreneur for the benefit of fellow entrepreneurs, equips readers with the tools to face global challenges and, perhaps, emerge victorious. It serves as the perfect manual for embracing worldwide opportunities and triumphing over them.