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Coles Drive: A Memoir of Speed at Village Green Shopping Centre in Vernon, BC
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A thrilling, candid and uncompromising memoir covering over twenty-years at the pinnacle of Formula 1, Drive sees Christian Horner, one of the sports biggest characters, take readers into the heart of Red Bull Racing as he reflects on his extraordinary career. For over twenty years Christian Horner built and ran Red Bull Racing, transforming a rookie team acquired for £1 into one of the leading forces in Formula 1. Inspired by the company's unofficial motto "No Risk, No Fun," Horner's Red Bull rewrote the rulebook, broke longstanding records, won fourteen World Championship titles and created a global sporting franchise now worth billions. Drive tells that story. From Christian's childhood passion for speed to his career as a racing driver, to his appointment as the youngest team principal in F1 history. It exposes the incredible pressures of that role, the psychological demands negotiated during each race, and the instinctive decision-making required to win (and win again) in a sport of maximum risk with the very finest of margins. Vivid, candid and uncompromising, Horner captures the intense drama and high personal cost of pushing a team to the very limits of performance. He talks about the shock upsets, rivalries and private challenges he faced, as well as the collaborations that underpinned his success: with figures from Dietrich Mateschitz to Bernie Ecclestone, with drivers including Max Verstappen, Sebastien Vettel and Daniel Riccardo, and most importantly his wife Geri. Ultimately, Drive is about the vision, the ambition, and the sacrifices required to lead a team to greatness. Packed with gripping stories and unprecedented insights, it gives fans a whole new perspective on the inner workings of Formula 1.
A thrilling, candid and uncompromising memoir covering over twenty-years at the pinnacle of Formula 1, Drive sees Christian Horner, one of the sports biggest characters, take readers into the heart of Red Bull Racing as he reflects on his extraordinary career. For over twenty years Christian Horner built and ran Red Bull Racing, transforming a rookie team acquired for £1 into one of the leading forces in Formula 1. Inspired by the company's unofficial motto "No Risk, No Fun," Horner's Red Bull rewrote the rulebook, broke longstanding records, won fourteen World Championship titles and created a global sporting franchise now worth billions. Drive tells that story. From Christian's childhood passion for speed to his career as a racing driver, to his appointment as the youngest team principal in F1 history. It exposes the incredible pressures of that role, the psychological demands negotiated during each race, and the instinctive decision-making required to win (and win again) in a sport of maximum risk with the very finest of margins. Vivid, candid and uncompromising, Horner captures the intense drama and high personal cost of pushing a team to the very limits of performance. He talks about the shock upsets, rivalries and private challenges he faced, as well as the collaborations that underpinned his success: with figures from Dietrich Mateschitz to Bernie Ecclestone, with drivers including Max Verstappen, Sebastien Vettel and Daniel Riccardo, and most importantly his wife Geri. Ultimately, Drive is about the vision, the ambition, and the sacrifices required to lead a team to greatness. Packed with gripping stories and unprecedented insights, it gives fans a whole new perspective on the inner workings of Formula 1.
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