HAIR REBORN: Dove Colour Protect hair shampoo renews with every wash hair is reborn 10X stronger. effect on external breakage when using system. SHAMPOO FOR COLOUR TREATED HAIR: This Dove shampoo with Colour Care Serum deeply nourishes and protects colour vibrancy. when used as a system. BIO-PROTEIN TECHNOLOGY: These hair care products are formulated with Bio-Protein Care and Colour Care Serum to replenish damaged protein, strengthening each hair fiber from root to tip with every wash. HOW TO USE: Apply hair shampoo to wet hair, lather and rinse before using conditioner. BACKED BY SCIENCE: These hair products use Doves patented technology that's backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage. CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.