WHAT IT IS

Roman at heart, Valentino Beauty is a colour cool couture Brand. BORN IN ROMA fragrances are tailored for people living their life freely, while embracing their heritage. BORN IN ROMA YELLOW DREAM paints a scented picture of Rome: a romantic golden light, clashes with a street fluo attitude. For her, it is a floral lift of a thousand rose petals, twisted with a new clean and fresh addiction.

BORN IN ROMA YELLOW DREAM eau de parfum for her, is composed of 3 facets:

• A COLOUR NOTE: an energizing dose of Italian primofiore lemon, brings a mouth-watering vivid citrus freshness
• A COUTURE NOTE: Damascan rose essence creates a blooming and luminous femininity
• A COOL NOTE: a contemporary clean accord is entwined with a sensual white musk overdose that develops into a lingering powdery softness.

The bottle is designed with the iconic Valentino Rockstud: inspired by Roman architecture, this small pyramidal shape transforms a bottle from classic to edgy. The bottle is multi-facetted and energized by a yellow fluo signature. The BORN IN ROMA creation started with a dialogue with Valentino’s native city: Rome.

The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide. BORN IN ROMA pays a tribute to both haute couture and street culture that coexists in Maison Valentino designs.

It is about an attitude towards life: I claim my heritage and I create my own rules. "Dream is the language of the soul" Pierpaolo Piccioli, Maison Valentino Creative Director.

• Made in France

NOTES

• Italian Primofiore Lemon Essence
• Clean accord overdose
• Rose essence