Finally your book is finished. Now what? Do you need to hire a professional or can you organize your own campaign? Do You Know What a Book Publicist Does? 3.0 will help guide you through the process of launching your own book. In this edition you will find helpful tools and processes such as those you found in the first edition along with: new case studies a look at self-publishing vs. independent presses expanded information on social platforms influencer marketing The marketplace is constantly changing, and you need to know how to promote your book with up-to-date information on how things work. Do You Know What a Book Publicist Does? 3.0 can save you the high costs of hiring someone, while giving you the satisfaction of spreading the word about your work in your own voice.