In today’s world where reality is simulated, societal relations are increasingly virtualized and social relations have started to be realized in digital environments. Individuals gaining belonging in the virtual universe by adopting digital identity produce daily life practices through social networks and cyberspaces and create new social structures. In our digitalized practices, the individual uses the delights and pleasures that they suppress and cannot reveal in the real universe in the transparent depth of the virtual universe and share their feelings and thoughts. Along with the identity created by the individual, who is not visible in the social sphere, in the virtual universe, their desires and pleasures have also become visible, known, and traced. In this sense, digital society is a way of effecting the similarities between ways of doing business, forms of visibility, and understandability protocols.