Grand River Avenue and Greenfield Road marked the center of a community bustling with retail, recreation, faith, and civic pride during the 1950s. Once a rural farming village, the neighborhood gained popularity following the World War II housing boom. New schools were built, local businesses filled storefronts, and the area prospered for 20-plus years until suburban life, facilitated by new superhighways, beckoned white, middle-class residents and business owners to abandon life in the city. Like a microcosm of Detroit, the neighborhood echoed the trend commonly called white flight. Today, strip malls have replaced national retailers and once well-manicured homes are in disrepair; however, another wave of dramatic change is promised as the city targets the area for urban renewal.