This text shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The authors offer guidance on creative approaches to question design to keep respondents engaged, consider different survey administration modes, outline practices for culturally responsive survey design, discuss current language considerations for demographic questions, and consider factors that can influence survey responses. The Second Edition offers more detail about survey question design and includes more on rating scales and open-ended questions. It provides more guidance on cultural responsiveness and equity considerations including use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.