Culture Before Strategy: The Hidden Power Behind Every Strategic Decision reveals the truth every executive needs to know: strategy alone does not determine success — culture does. Drawing on over a decade of finance and executive leadership experience, Dr. Leticia Lilleström explores how corporate culture silently shapes every decision, drives performance, and determines whether strategic plans thrive or fail. Through research, frameworks, and real-world case studies, she shows leaders how to uncover the cultural forces behind their choices and align them with lasting growth. Key insights include: Why culture is the foundation of every business strategy How cultural misalignment leads to failed execution Practical frameworks to audit, realign, and transform culture Case studies of organisations that succeeded or collapsed due to culture Essential reading for executives, entrepreneurs, and decision-makers, Culture Before Strategy provides a roadmap for building organisations where strategy not only looks good on paper — but delivers in practice.