WINNER of the Specialist Business Book category of the 2021 Business Book Awards.Mishandled crises can devastate businesses, lives and livelihoods.Crisis Proof will enable you to sleep peacefully at night, knowing your organisation is ready to protect its business and reputation, whatever the world may throw at it.Read this book to ensure you succeed in your role as your organisation's crisis management champion by: - Gaining confidence and clarity about the requirements to make your company crisis proof- Learning how to create and embed a crisis-resistant culture- Understanding the real purpose of crisis management plans and critical content- Creating a high performing crisis management team- Discovering the essential characteristics of a successful crisis response