This book explores the complex relations of creative work to our material and social environments &Context&, through the lens of the 7 C&s of creativity framework. Leading scholars present groundbreaking research on the roles of our worlds across aspects of creative work, including role identity, metacognition, world building, curriculum design, scale of consumption, community support, and the creative zeitgeist itself. Through nine chapters, context is analyzed as the key dimension affecting all other elements of the 7 C's, crucial to how we learn, what we think, how we are motivated, and &through all of those& what and how we create. This book is essential reading for scholars and students across a wide range of disciplines, including psychology, education, sociology, anthropology, cultural studies, design, and innovation management. It will also appeal to practitioners and researchers interested in creative learning environments, curriculum development, and the socio-cultural dimensions of creativity.