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Coles Creating Signature Stories: Strategic Messaging That Energizes, Persuades And Inspires at Village Green Shopping Centre in Vernon, BC
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Shows how story telling needs to be used for strategic messaging internally and externally.
Reveals how a digital strategy revolves around content and that content is about stories.
Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.
Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messaging
Explains how to find or create signature stories, evaluate their potential, and leverage them over time.
Includes case studies in every chapter to illustrate concepts and provide role models.
Shows how story telling needs to be used for strategic messaging internally and externally.
Reveals how a digital strategy revolves around content and that content is about stories.
Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.
Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messaging
Explains how to find or create signature stories, evaluate their potential, and leverage them over time.
Includes case studies in every chapter to illustrate concepts and provide role models.
Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours
