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Coles

Conversations with Marketing Masters by Laura Mazur, Hardcover | Indigo Chapters

From Laura Mazur

Current price: $72.00
Conversations with Marketing Masters by Laura Mazur, Hardcover | Indigo Chapters
Conversations with Marketing Masters by Laura Mazur, Hardcover | Indigo Chapters

Coles

Conversations with Marketing Masters by Laura Mazur, Hardcover | Indigo Chapters

From Laura Mazur

Current price: $72.00
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Size: 20.3 x 236.2 x 17.28

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. | Conversations with Marketing Masters by Laura Mazur, Hardcover | Indigo Chapters

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