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Coles Converging Media: An Introduction to Mass Communication and Digital Innovation at Village Green Shopping Centre in Vernon, BC
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Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others.
Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others.
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