Conscious thought is the key to making the right decisions in life and in business. Cultivating it means walking firmly towards personal and entrepreneurial success. A successful business is not a casual result, it’s a “causal” result that comes from our actions aimed at each of the elements that make up and materialize this business success and bring about a continuous and prosperous development. This book is a must-read guide for every entrepreneur, administrator, director, manager, accountant, and consultant who wishes to be conscious about what really matters in order to manage every financial, material and human resource in a company with efficiency and effectiveness, to reach and keep entrepreneurial success.