Lucas Taggart is the best con man in the business, so to speak. A former-geek-turned-hottie, Luke is now an image consultant and life coach to the rich and privileged in New York City. His eight-week program is designed to transform ugly ducklings into swans by instilling some much-needed confidence, and hey, a makeover never hurts. But when Ainsley Carrington signs up as a client, Luke's world is thrown into a tailspin. Ainsley doesn't need an image consultant; her image is already perfect just the way it is. Luke immediately finds himself grappling with his attraction to the introverted beauty as all his old insecurities come bubbling back to the surface. Thankfully, his new friend Mia is around to help him out. Soon enough, the teacher becomes the student as lines get blurred and professionalism gets thrown out the window. The thing is, Luke doesn't date his clients. Ever. But fighting his desire is proving more difficult than he ever imagined. Especially since the cocky and arrogant confidence man has just completely lost his cool.