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Complaint Management and Channel Choice by Stefan Garding, Paperback | Indigo Chapters
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Coles
Complaint Management and Channel Choice by Stefan Garding, Paperback | Indigo Chapters
From Stefan Garding
Current price: $80.50
Coles
Complaint Management and Channel Choice by Stefan Garding, Paperback | Indigo Chapters
From Stefan Garding
Current price: $80.50
Loading Inventory...
Size: 1 x 9.25 x 4.28
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This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel. | Complaint Management and Channel Choice by Stefan Garding, Paperback | Indigo Chapters