Too often, athletes and coaches short themselves on the opportunities and revenue they can earn-not only on the field, but off the field. In fact, they are in a unique position to maximize their skillset so that their careers provide a lifetime of earnings inside and outside of the lines. In Chief Executive Athlete: How to Run Your Sports Career Like a Fortune 500 Company, Attorney Shannon A. Holmes reveals how you can increase your profits and strengthen your reputation by running your sports career like a business-because, in fact, your career is a business. As a Chief Executive Athlete, you will learn how to identify new revenue sources, build your brand, protect your interests, and more. Filled with insight from years of consulting with and representing professional athletes, Chief Executive Athlete, a guide for athletes and coaches, will help you take ownership of your unique talents and use it to your greatest advantage.