"Covering everything from AI to print, this book dives deep into actionable steps you can start taking today to drive success for your institution." -Brian Piper, Director of Content Strategy and Assessment, University of Rochester THE ESSENTIAL MARKETING BLUEPRINT FOR EVERY HIGHER EDUCATION INSTITUTION How do you rise above the noise and truly connect with mission-fit students? For higher education institutions standing out is no easy task. The magic lies in understanding what you have to offer and positioning your institution as the undeniable answer. This guide will help your institution harness the power of audience-focused marketing to capture the attention of students who will succeed at your unique institution. Filled with practical advice, tactics you can implement immediately, and decades of experience, this blueprint will bridge the gap between you and your mission-fit student.