The book shares positive messages about the importance of family, making connections, and building community. The author's Sweet Potato Comfort Pie organization is a "catalyst for caring and building community" in Minnesota and across the nation. Rose McGee and Sweet Potato Comfort Pie have been featured extensively in local media as well as a wide range of national outlets, including  Good Morning America , People magazine, NBC Nightly News, PBS, the Rachael Ray Show , the Washington Post , HuffPost, MSN, Buzzfeed, and  Food and Beverage Magazine . McGee launched her own brand of "baketivism" following the killing of Michael Brown in Ferguson, MO, in 2014. Less than three weeks after Brown's death, McGee and her son drove to Ferguson with 30 freshly baked sweet potato pies and gave them as gifts to members of that community. McGee recalls that "each one had something to share about how the pie had come at just the right time." McGee and her Sweet Potato Comfort Pie group organized pie-baking activities to build community and foster healing following the murder of George Floyd in May 2020. Sweet Potato Comfort Pie partnered with Heilicher Minneapolis Jewish Day School to bake kosher sweet potato comfort pies following the domestic terrorist attack on the Tree of Life Synagogue in Pittsburgh. Pies were delivered to people impacted by the deadly attack and were accompanied by story-sharing and discussion. McGee delivered 56 sweet potato pies to Charleston, South Carolina, following the white supremacist terrorist attack on the Emanuel AME Church that killed 9 people in 2015. Roughly 150 people were in attendance to receive the pies and experience solidarity and offers of comfort and support. Each MLK Day, McGee organizes the Sweet Potato Comfort Pie Martin Luther King Jr. Holiday of Service, which includes "pie-dentity workshops," discussions, and baking the number of pies that correspond to the age Martin Luther King would be had he lived. Numerous churches and schools have adopted the model to create their own community-building events for the holiday. Book includes the recipe for the legendary sweet potato pie. Rose McGee was raised in Jackson, TN.