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Buy My Specs is a comprehensive yet easy-to-read guide for Optometrists, Opticians, Optical Retail Managers, Dispensing Opticians and Optical Retail Support Staff.
It will help you sell more spectacles and contact lenses whilst maintaining ethical, clinical, and patient-best-practice standards.
Optometry is a people-facing business, and this book, more than ever before, helps you balance your clinical expertise with human relationship-based selling.
Written by a practising optometrist based in the UK and her internationally experienced sales and leadership training consultant husband, it is designed to provide insights into how your behaviour affects the commercial excellence of the practice you work in. This book will help you
Discover patient needs
Overcome patient concerns and anxieties
Recommend solutions with confidence
Bridge the gap between clinician and trusted advisor
Overcome objections
Handle complaints
Sell more contact lenses
Reviewed by Optician Magazine (UK), Emma White wrote.
"Buy My Specs is a comprehensive yet easy-to-read guide to effective patient and practice team management.
It offers suggestions and ideas in an informal yet informative style, combining the clinical knowledge of a practitioner with the communication skills of a sales and leadership training specialist.
The use of real-life scenarios from practice adds character to the guide and makes it easier for readers to relate to. Its compact size ensures professionals can keep a copy at hand to refer to whenever they wish"
Buy My Specs is a comprehensive yet easy-to-read guide for Optometrists, Opticians, Optical Retail Managers, Dispensing Opticians and Optical Retail Support Staff.
It will help you sell more spectacles and contact lenses whilst maintaining ethical, clinical, and patient-best-practice standards.
Optometry is a people-facing business, and this book, more than ever before, helps you balance your clinical expertise with human relationship-based selling.
Written by a practising optometrist based in the UK and her internationally experienced sales and leadership training consultant husband, it is designed to provide insights into how your behaviour affects the commercial excellence of the practice you work in. This book will help you
Discover patient needs
Overcome patient concerns and anxieties
Recommend solutions with confidence
Bridge the gap between clinician and trusted advisor
Overcome objections
Handle complaints
Sell more contact lenses
Reviewed by Optician Magazine (UK), Emma White wrote.
"Buy My Specs is a comprehensive yet easy-to-read guide to effective patient and practice team management.
It offers suggestions and ideas in an informal yet informative style, combining the clinical knowledge of a practitioner with the communication skills of a sales and leadership training specialist.
The use of real-life scenarios from practice adds character to the guide and makes it easier for readers to relate to. Its compact size ensures professionals can keep a copy at hand to refer to whenever they wish"
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