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Coles

Building Routes to Customers by Peter Raulerson, Hardcover | Indigo Chapters

From Peter Raulerson

Current price: $145.95
Building Routes to Customers by Peter Raulerson, Hardcover | Indigo Chapters
Building Routes to Customers by Peter Raulerson, Hardcover | Indigo Chapters

Coles

Building Routes to Customers by Peter Raulerson, Hardcover | Indigo Chapters

From Peter Raulerson

Current price: $145.95
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Size: 1 x 9.25 x 2.38

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Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to:- Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service.- Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle.- Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results.- Get the right products and services to the right customers at the right time.- Retain existing customers and create profitable new ones. | Building Routes to Customers by Peter Raulerson, Hardcover | Indigo Chapters

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