Every Salesperson has to learn the art, science and magic of selling. But it can be scary, and lonely at the start. Build your sales muscles is a handbook about Sales and how to nail the sales game. In the earlier days, as a newbie Sales professional, Devesh had a huge "fear of rejection". He often found himself wondering on ways to overcome the fears that impacted his sales game. This book is for every salesperson who wants to build their sales muscles and shared insights from sales research and his sales journey. It starts with lessons on building a strong foundation by addressing the obstacles and developing the right sales attitude. It then maps the stakeholders who are part of the sales lifecycle. It sheds insights on a sales management framework. This handbook gives an opportunity to the reader to reflect on their own sales journey and apply the tips and templates to build their own sales muscles and become even better at nailing the sales game.