It is not enough to create a website and rub your hands thinking, “It's on the web and people will find me.” Sadly, websites don’t just ‘get found’ (unless you spend a lot of money on advertising). Critical to a successful website is how well it is optimised for search engines. Search engine optimisation is a set of practices designed to improve the appearance, positioning, and usefulness of content in search results when people search for products or services. In this book, I guide you through building your website (with no programming or web designer skills required or assumed) and optimise it so that your website can appear in search results. This book is a non-technical guide to building and optimising your own website. You will learn: * What you need to do to get a website, domain name and email address for your business. * How to start your website yourself the right way (and save yourself a lot of extra effort and cost later on). * The basics of how website indexing and search works so that you understand what is needed to get found. * The basics of Search Engine Optimisation with actionable tasks that will set up your website for better search results (without advertising). * How to make your website mobile-friendly. * How to make your website accessible. * How to formulate your disaster recovery plan. * Things you can do to continue your journey.