The second half of the book is a collection of brainstorming techniques with descriptions of how and why they can be used in various situations requiring creative thinking. This book is primarily aimed anyone involved in thinking up new ideas to solve business or personal problems or leading a group to come up with ideas. There are so many techniques in this book that you bound to find one for almost any situation whether it is negotiation, a personal decision or company wide change effort. In 50 minutes you will be able to: Generate ideas as part of a group brainstorming session using a number of different techniques Lead effective and productive brainstorming sessions, in which all participants contribute their ideas Choose and develop the best ideas to implement in your company In an increasingly competitive business world, companies must seek out ways to set themselves apart from their rivals and offer their customers something different. This requires careful thought, creativity and innovation. When used effectively, brainstorming is a fantastic tool for drawing on the insights and experiences of all team members, allowing you to generate powerful and original solutions.