**Born African, Live African and Die African: A Journey Through Identity and Heritage** is an insightful and thought-provoking book by Dr. Therence Atabong Njuafac, delving deep into the essence of African identity, heritage, and cultural pride. The book explores the richness of African traditions, the historical journey of the continent, and the challenges faced by Africans both at home and in the diaspora. Dr. Njuafac emphasizes the importance of embracing and preserving African values while navigating the complexities of globalization and modernity. With a blend of personal experiences, historical narratives, and cultural analysis, the book advocates for a strong sense of belonging and unity among Africans. It challenges readers to reflect on their own identities and encourages Africans to live authentically, grounded in their heritage, and to pass on the legacy of African pride to future generations. This work serves as a powerful reminder of the strength, resilience, and beauty of African identity, urging readers to honor their roots and live a life that reflects the richness of their ancestry.