This is the fourth volume of edited books constituting an eclectic collection of papers in behavioral finance based on contributions by participants of Israel Behavior Finance conferences. Like its predecessors, this book continues to be edited by Professor Itzhak Venezia (this book with Dr Rachel Calipha), who carefully selected the papers to be included in this volume.Behavioral finance has evolved significantly since its inception, and chapters in this collection reflect the diverse and dynamic nature of this field. They not only build upon the foundational concepts established in the earlier volumes but also explore novel financial products, themes, and ideas that have gained rapid prominence in recent years: From the integration of artificial intelligence into investment decision-making processes, to the analysis of the alternative meats industry, and various other alternative investment instruments such as NFTs (Non-Fungible Tokens). This collection, therefore, pushes the boundaries of what is conventionally associated with behavioral finance.