We're at a special moment in the entrepreneur and media space. With more and more people starting businesses and building personal brands, bootstrappers need to know how to grow without spending a ton of money on ads and wasting their time falling for the publicity scams making their way into their DMs on Instagram. In the United States, more than five million new businesses started in 2022. It marked a record-breaking number of new businesses post-pandemic. Not only is the surge new, but every day traditional media and "new" media are changing. It's no longer black and white causing lots of confusion about what works, what doesn't, and what the hell should an entrepreneur to do next to get more attention. Do you sponsor an ad on a podcast? Pitch to be a guest? Start your own podcast? Should you write a blog? Try your hand at Facebook ads? Take out an ad in the local newspaper? The need for education from an insider in this attention via organic media and publicity space is long overdue. With proven step-by-step strategies, in-depth looks at real-life success stories, action items at the end of each chapter, and a companion workbook consider this book your key to unlocking the inner workings of a public relations powerhouse.