Double Gold, San Francisco World Spirits Competition 2021. Red Label is Johnnie Walker's Pioneer Blend, the one that introduced their whisky to the world. Highly versatile and with universal appeal, it has a bold, characterful flavour that shines through even when mixed. Johnnie Walker Red Label is crackling with spice and bursting with vibrant, smoky flavours. It's a blend that combines light whiskies from Scotland's East Coast and more peaty whiskies from the West, creating an extraordinary depth of flavour.