The need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics. Whether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model. Banking Analytics: How to Survive and Thrive addresses these issues, plus: Outlines the analytics strategy and approach for CEOs and senior execs Lays out plentiful examples of applications that work for business managers Identifies where to find the maximum value from the analytics contribution Considers execution issues, including hiring, outsourcing, governance and control