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Coles Bank Advertising (Classic Reprint) at Village Green Shopping Centre in Vernon, BC
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Excerpt from Bank Advertising A banking house that has just been incorporated must indulge in a campaign of advertising fundament ally different from the old established institution. This advertising is in the nature of an introduction, in which the principals are either business men known to the community, or are strangers who have moved in for the purpose of organizing a bank. While a statement of facts relative to a national bank would differ in wording from the points brought out in introducing a state bank or a savings bank, the idea to be conveyed would be the same in all instances. The scope of the bank itself would determine some what the drafting of the letters, booklets, advertise ments, and other advertising matter. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from Bank Advertising A banking house that has just been incorporated must indulge in a campaign of advertising fundament ally different from the old established institution. This advertising is in the nature of an introduction, in which the principals are either business men known to the community, or are strangers who have moved in for the purpose of organizing a bank. While a statement of facts relative to a national bank would differ in wording from the points brought out in introducing a state bank or a savings bank, the idea to be conveyed would be the same in all instances. The scope of the bank itself would determine some what the drafting of the letters, booklets, advertise ments, and other advertising matter. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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