People want to buy; however, they also want to feel both comfortable and confident in making a purchase. Although there will always be the customer who just walks in and buys, the majority of your customers will have to become open to your efforts and influence before they will ever consider buying anything. There is a reason that certain salespeople outperform others in our business. Some will choose to learn their trade and some will not. All top salespeople have chosen to study their trade. Skill and knowledge are qualities that can be learned and forever improved upon with your desire to be successful. This book was written for just such a salesperson. It was designed to help you understand each step of the sale and give you a comprehensive guide to follow. With this book you will learn how to set up your business, build rapport, and gain credibility. You will learn to be inquisitive, persuasive, build relationships, handle objections, and ultimately make the sale. Soon you will be one of your dealership's top sellers.