How Can You Stand Out in an Overcrowded Marketplace? To become more visible and be known as the go-to person in your industry you need to become a published author. After all, everyone wants to do business with 'the person that wrote the book.' A published book earns you instant trust and credibility with potential clients. It puts you on a pedestal, immediately differentiating you as a leader in your industry, an Author-ity. In Author-ity you will discover: Why your book is the new 'business card' and a leveraged asset Why you don't need to be a writer to be an author The F.A.S.T system to publishing your book How to supersize your success with a skinny book How to monetise your message How to create a business and a brand you love with a book Why growing your business has nothing to do with how many books you sell.