Has there ever been a time when you've felt taken advantage of at work? Or struggled to ask for what you wanted? We've all been there, and it doesn't feel good. This is why assertiveness is so important. Assertion means standing up for what you want. Stating your needs clearly. It means expressing opposition. It means confrontation and it takes courage. Some find it harder than others because of their natural easy-going style and therefore more practice is required. However, the aim should not be just to gain a win. The aim should be to solve the problem and get the best result. Assertion should not be synonymous with aggression because aggressive people adopt a 'I win - you lose' mentality to achieve their objectives. In this Book, Margaret will discuss: Who will benefit from the Book Our assertive training book enable delegates to understand the processes which will make them more effective and increase their confidence and sense of achievement. Anyone who needs to master the principles and practices of effective, assertive communication. Senior/junior managers, directors, administrative and technical staff have found the following benefits from attending our book: -Increased productivity through more effective communication -Increased confidence handling difficult behaviour in others -Reduced interruptions at work -Gained more time for creative and development opportunities -Managed time more effectively and enjoyed greater self-esteem -Improved decision making and reduction in procrastination -Able to manage colleagues and friends effectively -Enjoyed a more balanced lifestyle -Increased work effectiveness and productivity -Felt more in control of their daily activities -Reduced stress levels Those who communicate with an assertive tone rather than passivity or aggression are more likely to maintain positive workplace relationships while meeting their goals. Learn these assertiveness skills to convey your message