We're living in a new era in retail. Anything can be purchased anywhere, at any time. We have entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. Ecommerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential ecommerce playbook for retail start-ups and established B2B and B2C retailers, providing step-by-step solutions to help you plan, build, and grow a profitable retail business. Anything, Anywhere will show you how to do the following: - Develop digital road maps to guide you to shoppers and to guide shoppers to your product - Invest in the right technology and the right people - Determine the best online channels for building your business - Establish practical goals and a proper sequence of actions to achieve them - Avoid conflicts by using separate channels for wholesale, retail and online sales - Gain valuable information from your customers' online journeys Ecommerce has leveled the playing field, enabling smaller companies to compete with the giants in the online marketplace. Everyone with a product to sell needs to do so online. Anything, Anywhere is your go-to guidebook for success in the brave new world of ecommerce driven retail.