You are being played. Your every move is being watched by businesses hoping to manipulate your behaviour. Every picture, every post, every like, every follow, every purchase, every search. When 17-year-old Riya Sudame inherits her father’s secret AI algorithm, she and a handful of carefully selected Keyholders hold the power to predict people’s futures using their online data. But with great power comes great responsibility, and they must safeguard it from falling into the wrong hands. Enter Jim Booker, a powerful social media tycoon, who will stop at nothing to steal the technology for himself. Soon Riya faces a critical choice. Fighting ruthless tech giants seems like an impossible task—wouldn’t it be easier to relinquish her father’s creation in exchange for a normal teenage life? But if she does, she will have to live with the knowledge that she is the reason that, like everyone, you are being played. Neil Taylor marks his debut in this dark, twisty AI thriller.