In companies that produce goods and services, productivity and efficiency improvements are a constant challenge. This book reviews the differences between productivity and efficiency. It proposes a new method and makes available a computational tool for implementation that contributes to facilitating the use of Data Envelopment Analysis (DEA). The book presents a discussion about productivity and efficiency, illustrating the potentials of use and conceptual differences. It covers the concepts and techniques for analysis of productivity and efficiency, analyzing critical benefits and limitations, explains in detail how to use DEA for analysis, provides innovative methods for using DEA, offers a free online computer tool with a direction guide, shows real empirical applications, and covers other techniques that can be used to complement the analysis performed. The book is for professionals, managers, consultants, students working and taking courses in productive systems of goods and services. Ancillary materials include a free online computer tool to operationalize the concepts and methods proposed in the book, a guide on how to use the method and the software developed for the DEA application. Solutions manual, instructor's manual, PowerPoint slides, and figure slides also will be available upon qualified adoption.