One of the few serious attempts to make transparent Amazon’s sources of success Reveals what truly sets Amazon apart from all other businesses Shows how Amazon has developed organizationally in order to assess its future prospects and prepare for them Gives insight into the complex managerial practices at Amazon Examines the role of Whole Foods Markets and other strategic acquisitions in Amazon’s growth path Displays how innovation in retail is moving from online to omnichannel Looks at trends and business practices which will disrupt retail and transform society Breaks down 5-D Value, a systematic managerial framework of success factors and value dimensions which can improve any business