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Coles Alpha Beta at Village Green Shopping Centre in Vernon, BC
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The idea behind the alphabet - that language with all its wealth of meaning can be recorded with a few meaningless signs - is an extraordinary one. So extraordinary, in fact, that it has occurred only once in human history: in Egypt about 4000 years ago. Alpha Beta follows the emergence of the western alphabet as it evolved into its present form, contributing vital elements to our sense of identity along the way. The Israelites used it to define their God, the Greeks to capture their myths, the Romans to display their power. And today, it seems on the verge of yet another expansion through the internet.
Tracking the alphabet as it leaps from culture to culture, John Man weaves discoveries, mysteries and controversies into a story of fundamental historical significance.
The idea behind the alphabet - that language with all its wealth of meaning can be recorded with a few meaningless signs - is an extraordinary one. So extraordinary, in fact, that it has occurred only once in human history: in Egypt about 4000 years ago. Alpha Beta follows the emergence of the western alphabet as it evolved into its present form, contributing vital elements to our sense of identity along the way. The Israelites used it to define their God, the Greeks to capture their myths, the Romans to display their power. And today, it seems on the verge of yet another expansion through the internet.
Tracking the alphabet as it leaps from culture to culture, John Man weaves discoveries, mysteries and controversies into a story of fundamental historical significance.
Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours
![A Treatise On The Meaning Of Derivatives Greek Root [beta Alpha Phi]](/shop/_next/image?url=https%3A%2F%2Fcdn.mall.adeptmind.ai%2Fhttps%25253A%25252F%25252Fcdn.shopify.com%25252Fs%25252Ffiles%25252F1%25252F0655%25252F8980%25252F5233%25252Ffiles%25252F1_d6a58047-5bab-4105-86bd-d8210b475774.jpg_medium.webp&w=3840&q=75)
