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Coles Air Disaster & The Fall of Boeing: How Bold Leadership Created a Global Icon and How Failed Leadership Brought It Down at Village Green Shopping Centre in Vernon, BC
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Air Disaster & The Fall of Boeing traces the rise of one of America's greatest industrial companies-and the leadership decisions, cultural changes, and business pressures that ultimately contributed to its decline. From Boeing's founding and its legendary aircraft to the 737 MAX disasters and the crises that followed, the book examines how history, personalities, politics, engineering, and corporate strategy converged to shape the company's successes and failures. More than a history of airplanes, it is a story of leadership, institutional culture, and how a global icon lost its way.
Air Disaster & The Fall of Boeing traces the rise of one of America's greatest industrial companies-and the leadership decisions, cultural changes, and business pressures that ultimately contributed to its decline. From Boeing's founding and its legendary aircraft to the 737 MAX disasters and the crises that followed, the book examines how history, personalities, politics, engineering, and corporate strategy converged to shape the company's successes and failures. More than a history of airplanes, it is a story of leadership, institutional culture, and how a global icon lost its way.
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