Stu Crum’s college football heroics put him on the national radar as a model student-athlete. But after time in the NFL and USFL, he scored big in business.               “All your aspirations are within reach when you follow my Aim-High Intentional Living game plan!”    In Aim for the Uprights Crum shares intimate personal challenges and tales of lucrative victories to teach young athletes and startup entrepreneurs how to harmonize conflicting aspirations. Family. Money. Career.   Tagged as a winner with a natural gift for leadership, Crum made his name internationally in key positions with Texaco, Shell Oil, Jiffy Lube, and Bridgestone, wrangling deals with the likes of activist investor Carl Icahn and other heavy hitters. He also succeeded in private equity.   Yet beneath the surface lay a deeper man. While still at Tulsa University, following the sudden death of a friend, Crum devoted his life to his faith and embraced servant leadership.   Throughout these three illuminating sections, learn the power of answer one question!    — Game On highlights the initial stages of Crum’s development as an affable but determined athlete who admits some of his big dreams were improbable—until they came true.   —Game Changer finds Crum fighting the adversity of a crushing heartbreak that tested his faith, and physical injuries that haunted his career in the NFL and USFL. After his business acumen grew Down Under, he expanded his leadership reach to Central and South America. But he gave it all up when Mia, the love of his life, faced a terminal illness. Money can’t buy everything.   — Late Game Score proves Crum’s belief that life begins at 60. He reaped life-changing rewards by taking a leap from corporate leadership to private equity. It’s never too late.   Simple choices—consistency—a zeal for trusting small steps. That’s all it takes to achieve your highest goals. But first you must learn how ask yourself one powerful question: What is my intention?